Embrace the 90's - Logo Trend!

The message for this year is clear: logomania is here to stay.

Today’s logomania is part of a retro movement — a return of the logo obsession of the 80s and 90s.

Products Shown:
Logo Straps Lace Underwear by Off-White €435 Buy Now
Off-White

Logo Straps Lace Underwear

€ 435
Order this Item per E-Mail.
Enter your details below and we will contact you shortly.

Vetement’s Founder and Creative Director of Balenciaga, Demna Gvasalia is the main force behind the Logo trend.

The designer playfully exploited easily recognisable logos and reinterpreted sportswear brands like Champion, Canada Goose or DHL’s t-shirts as part of the brand's SS17-18 collection.

‘Today… everything is branded. Everything has a logo. That to me is the reality' , affirmed Gvasalia for Business of Fashion.

Products Shown:
Sock Ankle Boots by Vetements €690 Buy Now
Jersey Hoodie by Vetements €950 Buy Now
Oversized Cotton Shirt by Vetements €650 Buy Now
Vetements

Sock Ankle Boots

€ 690
Order this Item per E-Mail.
Enter your details below and we will contact you shortly.
Vetements

Jersey Hoodie

€ 950
Order this Item per E-Mail.
Enter your details below and we will contact you shortly.
Vetements

Oversized Cotton Shirt

€ 650
Order this Item per E-Mail.
Enter your details below and we will contact you shortly.

Other designers were also quick to adopt this '90s-inspired street phenomenon, using their logos on everything they possibly could.

Products Shown:
Court SL/06 Leather Sneakers by Saint Laurent €525 Buy Now
Denim Skirt by Saint Laurent €490 Buy Now
Squared 'Pandora' Bag with Logo by Givenchy €1490 Buy Now
Logo Black Cap by Balenciaga €298 Buy Now
Saint Laurent

Court SL/06 Leather Sneakers

€ 525
Order this Item per E-Mail.
Enter your details below and we will contact you shortly.
Saint Laurent

Denim Skirt

€ 490
Order this Item per E-Mail.
Enter your details below and we will contact you shortly.
Givenchy

Squared 'Pandora' Bag with Logo

€ 1490 Buy on Farfetch
Order this Item per E-Mail.
Enter your details below and we will contact you shortly.
Balenciaga

Logo Black Cap

€ 298
Order this Item per E-Mail.
Enter your details below and we will contact you shortly.

Style Tip

Stay true to urban street cool trend by choosing logo styles in oversized silhouettes and layer them accordingly or team a Balenciaga hoodie with a pencil skirt for a modern juxtaposition.

Products Shown:
Cropped Jacket by ADIDAS ORIGINALS BY ALEXANDER WANG €220 Buy Now
Graffiti Logo Pouch by Givenchy €480 Buy Now
Logo Red Cap by Vetements €290 Buy Now
ADIDAS ORIGINALS BY ALEXANDER WANG

Cropped Jacket

€ 220 Buy on Farfetch
Order this Item per E-Mail.
Enter your details below and we will contact you shortly.
Givenchy

Graffiti Logo Pouch

€ 480 Buy on Farfetch
Order this Item per E-Mail.
Enter your details below and we will contact you shortly.
Vetements

Logo Red Cap

€ 290
Order this Item per E-Mail.
Enter your details below and we will contact you shortly.
Products Shown:
Logo Grey Hoodie by Balenciaga €650 Buy Now
Balenciaga

Logo Grey Hoodie

€ 650
Order this Item per E-Mail.
Enter your details below and we will contact you shortly.

This is how celebrities and street style stars are wearing logo trend. Get inspired!

More logo items that you could also like ...

Products Shown:
Cotton Bandana by ADIDAS ORIGINALS BY ALEXANDER WANG €30 Buy Now
Logo Straps Lace Underwear by Off-White €435 Buy Now
ADIDAS ORIGINALS BY ALEXANDER WANG

Cotton Bandana

€ 30
Order this Item per E-Mail.
Enter your details below and we will contact you shortly.
Off-White

Logo Straps Lace Underwear

€ 435
Order this Item per E-Mail.
Enter your details below and we will contact you shortly.
Products Shown:
Black Nylon Texture Sport Wheel Bag by Balenciaga €795 Buy Now
Balenciaga

Black Nylon Texture Sport Wheel Bag

€ 795
Order this Item per E-Mail.
Enter your details below and we will contact you shortly.

Go back